Packaging is where brand identity becomes tangible. Each project here started with the same question: how do you make someone pick up a box, a bottle, a product, and immediately understand who it's for and what it stands for? From healthcare to wine, these are designs built to be held.
Proxysanté
Healthcare in a Box
Proxysanté is a French association of optometrists who travel to local communities to offer eye examinations and screening for conditions such as cataracts, glaucoma, macular degeneration and bringing specialist care closer to people who need it.
The packaging brief was clear: one box, one complete identity. Working within the association's signature azure and light blue palette, I designed a glasses box that also communicates Proxysanté's full range of services : audiology, osteopathy, and podiatry, alongside all essential contact information.
The result is a box that works as both protective packaging and a portable brand ambassador, ensuring patients leave with something that reminds them of the care they received and the services available to them.
My sticks
tanding Out on the Shelf
The brief was straightforward: two chocolate-coated biscuit sticks, one milk chocolate, one dark, and a crowded snack aisle to compete with. The real challenge was finding a visual concept strong enough to cut through.
The answer came from pop art. Inspired by Roy Lichtenstein's bold graphic language, dot screens, star bursts, comic book energy, I built a packaging universe that feels playful, confident, and impossible to ignore. Blue for milk chocolate, red for dark: two distinct personalities sharing the same visual DNA.
The hero of each box is the chocolate itself illustrated mid-splash, dramatic and appetite-driven, as if the biscuits are too good to stay still. A design that doesn't just contain the product. It performs it.
Tej Genet
The drink of kings
Tej is an ancient Ethiopian honey wine, 100% natural, with roots stretching back to the time of the Queen of Sheba legend has it she offered it as a gift to King Solomon. Tej Genet wanted a label that honoured that story.
The brief called for tradition, prestige, and gold. I designed a label built around a black background and gold detailing a classic combination that immediately signals rarity and heritage. Two crowned golden lions anchor the composition, a nod to Ethiopian royal symbolism, framing the bold TEJ lettering with the weight it deserves.
Every typographic choice reinforces the narrative: "The Drink of Kings", "Traditional Ancient Culture", "Gift to King Solomon from Queen of Sheba", the label doesn't just identify the product, it tells its story at a glance.
A bottle you don't just drink. You discover.
