I've spent over 20 years helping clients bring their vision to life, even when they struggled to put it into words. Listening, decoding, translating a feeling into something visual: that's always been at the heart of how I work.

As print gave way to digital, I made the move too, training in UX/UI design to understand not just how to make things beautiful, but how to make them work. Because a great website or landing page isn't just about aesthetics, it's about guiding people, creating the right flow, and achieving real results.

Today I combine both worlds: the visual sensitivity of a graphic designer and the strategic thinking of a UX designer. I work with small businesses and entrepreneurs in Israel and France who want design that feels personal, looks professional, and actually does its job.