With Hack it, DIY has never been easier.
With Hack it, DIY has never been easier.
With Hack it, DIY has never been easier.
What is an IKEA hack ?
it’s a modification of an IKEA product. It could range from a repurposing, reassembly, upgrade, update, personnalisation or the creation of something totally new.
In numbers Ikea is :
What is an IKEA hack ?
it’s a modification of an IKEA product. It could range from a repurposing, reassembly, upgrade, update, personnalisation or the creation of something totally new.
In numbers Ikea is :
What is an IKEA hack ?
it’s a modification of an IKEA product. It could range from a repurposing, reassembly, upgrade, update, personnalisation or the creation of something totally new.
In numbers Ikea is :
Everyone has bought an IKEA
piece of furniture
at least once in their life.
Everyone has bought an IKEA piece of furniture at least once in their life.
Everyone has bought an IKEA
piece of furniture at least once in their life.
Problem
How turning common in unique?
Solution
Hack it provides a tailored experience where users can discover and complete furniture hacks based on their specific needs.
• Difficulty level – From beginner-friendly modifications to advanced transformations
• Time commitment – Quick updates to weekend projects
• Budget – Solutions for every price point
User research
The online DIY market in Israel
The online DIY market in Israel
In 2025, the online DIY market in Israel is estimated to reach $846.7 million, representing 8.3% of the country’s total e-commerce market.
An average annual growth rate of 3.4% is expected through 2029, reaching a volume of $966.8 million.
Key Market Players
In 2024, the main online stores in the Israeli DIY sector are:
1. ksp.co.il: $15.8 million in revenue.
2. ikea.com: $12.4 million.
These two retailers together account for 20.8% of the market share among the top 25 online DIY stores in Israel.
In 2025, the online DIY market in Israel is estimated to reach $846.7 million, representing 8.3% of the country’s total e-commerce market.
An average annual growth rate of 3.4% is expected through 2029, reaching a volume of $966.8 million.
Key Market Players
In 2024, the main online stores in the Israeli DIY sector are:
1. ksp.co.il: $15.8 million in revenue.
2. ikea.com: $12.4 million.
These two retailers together account for 20.8% of the market share among the top 25 online DIY stores in Israel.
$15.8
million
$12.4
million
IKEA buyers profile
80%
10-12%
5-8%
2-8%
Traditional buyers 80%
The DIY buyers 15-20%
DIY 10-12%
DIY And actif on social media 5-8%
Designers 2-8%
IKEA buyers profile
IKEA buyers profile
Persona 1: The beginner
Name: Sarah
Age: 32 years old
Status: Single
Occupation: medical secretary
Targettings
Goals
▸ Increase self-confidence
through creative activity
▸ Improve her interior
Personnality
▸ Despite a lack of confidence she
love to try new things.
▸ She is patiente and sensitive.
▸ She is very thoughful and does
not like impulsiveness.
Insights
▸ She wants to have a creative
activity to take a break from her job.
▸ She has no DIY experience.
▸ She is looking for little simple
project but well explained.
Empathy map
Think
▸ I would like to customize my furniture but I’m afraid to make a mistake.
▸ I have no budget.
Do
▸ Follow design influencers online
▸ Start with small project
▸ Buy cheap tools
Feel
▸ Anxiety about complex instructions
▸ Proud to succeed.
▸ Afraid to not succeed.
Say
▸ It would be fun to customize my interior
▸ I’m a biginner in DIY
Pain point
▸ Lack of confidence
▸ Limited budget
▸ Few tools
▸ Need detailed guidance
Targettings
Goals
▸ Increase self-confidence
through creative activity
▸ Improve her interior
Insights
▸ She wants to have a creative
activity to take a break from her job.
▸ She has no DIY experience.
▸ She is looking for little simple
project but well explained.
Personnality
▸ Despite a lack of confidence she
love to try new things.
▸ She is patiente and sensitive.
▸ She is very thoughful and does
not like impulsiveness.
Name: Sarah
Age: 32 years old
Status: Single
Occupation: medical secretary
Persona 1: The beginner
Persona 2: The creative individualist
Name: Lisa
Age: 26 years old
Status: Married
Occupation: Graphic designer
freelancer
Targettings
Goals
▸Make a difference with low budget
▸ Be creative and different
Personnality
▸ She has a strong personnality
and wants her interior reflect it.
▸ She thinks mass design kills design.
▸ She is motivated, creative and loves
creatives challenges.
Insights
▸ She is creative
▸ She is interested in DIY and
want to share her creations.
▸ She is looking for creative
project to express herself.
Empathy map
Think
▸ I want an interior that reflect me
▸ I don’t want the same furniture as everyone else
Do
▸ follows instagram and pinterest DIY accounts and have one too.
▸ buys basic and low cost furnitures
Feel
▸ frustration with standardized design
▸ proud to be different
Say
▸ I will make this Ikea piece unique
▸ every object must reflect his owner
Pain point
▸ Needs to be renewed
▸ Limited budget
Design
Typography + colors palette
Color brand/ primary colors
Secondary colors
C6007E
F2D0FA
F4EAEA
404040
D9D9D9
Grey
F6F7F9
Aa
VERDANA
italic
VERDANA
bold
Aa
Verdana
Aa
VERDANA
regular
Prototype
Hack it - IKEA Furniture hacking platform
Hack it is a dedicated platform that guides users through IKEA furniture customization projects with personalized, step-by-step support adapted to their DIY skill level.
Prototype
Hack It – IKEA Furniture Hacking Platform*
Hack It is a dedicated platform that guides users through IKEA furniture customization projects with personalized, step-by-step support adapted to their DIY skill level.
User Journey
The prototype demonstrates a beginner user customizing their Billy bookcase. They filter hacks according to their novice skill level and limited budget, instantly discovering accessible options that won’t overwhelm them financially or technically.
Users can pause their project at any moment and seamlessly pick up where they left off during their next session. This progress-saving feature creates a stress-free experience, allowing users to work at their own pace without the pressure of completing everything in one go.
Prototype
Hack It – IKEA Furniture Hacking Platform*
Hack It is a dedicated platform that guides users through IKEA furniture customization projects with personalized, step-by-step support adapted to their DIY skill level.
User Journey
The prototype demonstrates a beginner user customizing their Billy bookcase. They filter hacks according to their novice skill level and limited budget, instantly discovering accessible options that won’t overwhelm them financially or technically.
Users can pause their project at any moment and seamlessly pick up where they left off during their next session. This progress-saving feature creates a stress-free experience, allowing users to work at their own pace without the pressure of completing everything in one go.
Key Features
Each hack includes comprehensive resources designed to ensure success:
Key Features
Each hack includes comprehensive resources designed to ensure success:
Visual diagrams
Clear schematics showing the modified furniture structure
Interactive materials checklist
Users can track required tools and supplies as they gather them
Dual instructions
Standard IKEA assembly guidance combined with hack-specific modifications
Community tips
Real insights from users who’ve already completed the hack, highlighting pitfalls to avoid and pro tips for better results.
Extended Ecosystem
Beyond individual hacks, the platform offers a complete support system:
Online shop
Direct access to verified materials and tools specifically tested for IKEA furniture customization
Smart FAQ
Furniture-specific search functionality to quickly find answers tailored to each IKEA piece
Trend insights
Editorial content decoding current interior design trends and how to adapt them through IKEA hacks
The Impact
Hack It transforms furniture customization from an intimidating challenge into an accessible, guided experience, empowering users of all skill levels to create unique pieces that reflect their personal style.
Name: Sarah
Age: 32 years old
Status: Single
Occupation: medical secretary
Insights
▸ She wants to have a creative
activity to take a break from her job.
▸ She has no DIY experience.
▸ She is looking for little simple
project but well explained.
Personnality
▸ Despite a lack of confidence she
love to try new things.
▸ She is patiente and sensitive.
▸ She is very thoughful and does
not like impulsiveness.
Goals
▸ Increase self-confidence
through creative activity
▸ Improve her interior
Persona 1: The beginner
Targettings
Think
▸ I would like to customize my furniture but I’m afraid to make a mistake.
▸ I have no budget.
Do
▸ Follow design influencers online
▸ Start with small project
▸ Buy cheap tools
Say
▸ It would be fun to customize my interior
▸ I’m a biginner in DIY
Pain point
▸ Lack of confidence
▸ Limited budget
▸ Few tools
▸ Need detailed guidance
Feel
▸ Anxiety about complex instructions
▸ Proud to succeed.
▸ Afraid to not succeed.
Empathy map
Name: Lisa
Age: 26 years old
Status: Married
Occupation: Graphic designer
freelancer
Insights
▸ She is creative
▸ She is interested in DIY and
want to share her creations.
▸ She is looking for creative
project to express herself.
Personnality
▸ She has a strong personnality
and wants her interior reflect it.
▸ She thinks mass design kills design.
▸ She is motivated, creative and loves
creatives challenges.
Goals
▸ IMake a difference with low budget
▸ Be creative and different
Persona 2: The creative individualist
Targettings
Think
▸ I want an interior that reflect me
▸ I don’t want the same furniture as everyone else
Do
▸ follows instagram and pinterest DIY accounts and have one too.
▸ buys basic and low cost furnitures
Say
▸I will make this Ikea piece unique
▸ every object must reflect his owner
Pain point
▸ Needs to be renewed
▸ Limited budget
Feel
▸ frustration with standardized design
▸ proud to be different
Empathy map
Verdana
Design
Typography + colors palette
Aa
VERDANA
bold
Aa
VERDANA
italic
Aa
VERDANA
regular
Color brand/ primary colors
C6007E
404040
Secondary colors
F2D0FA
F4EAEA
Grey
D9D9D9
F6F7F9
Prototype
Hack It – IKEA Furniture Hacking Platform*
Hack It is a dedicated platform that guides users through IKEA furniture customization projects with personalized, step-by-step support adapted to their DIY skill level.
User Journey
The prototype demonstrates a beginner user customizing their Billy bookcase. They filter hacks according to their novice skill level and limited budget, instantly discovering accessible options that won’t overwhelm them financially or technically.
Users can pause their project at any moment and seamlessly pick up where they left off during their next session. This progress-saving feature creates a stress-free experience, allowing users to work at their own pace without the pressure of completing everything in one go.
Key Features
Each hack includes comprehensive resources designed to ensure success:
Visual diagrams
Clear schematics showing the modified furniture structure
Interactive materials checklist
Users can track required tools and supplies as they gather them
Dual instructions
Standard IKEA assembly guidance combined with hack-specific modifications
Community tips
Real insights from users who’ve already completed the hack, highlighting pitfalls to avoid and pro tips for better results.
Extended Ecosystem
Beyond individual hacks, the platform offers a complete support system:
Online shop
Direct access to verified materials and tools specifically tested for IKEA furniture customization
Smart FAQ
Furniture-specific search functionality to quickly find answers tailored to each IKEA piece
Trend insights
Editorial content decoding current interior design trends and how to adapt them through IKEA hacks
The Impact
Hack It transforms furniture customization from an intimidating challenge into an accessible, guided experience, empowering users of all skill levels to create unique pieces that reflect their personal style.
Empathy map
Think
▸ I would like to customize my furniture but I’m afraid to make a mistake.
▸ I have no budget.
Do
▸ Follow design influencers online
▸ Start with small project
▸ Buy cheap tools
Feel
▸ Anxiety about complex instructions
▸ Proud to succeed.
▸ Afraid to not succeed.
Say
▸ It would be fun to customize my interior
▸ I’m a biginner in DIY
Pain point
▸ Lack of confidence
▸ Limited budget
▸ Few tools
▸ Need detailed guidance
Design
Typography + colors palette
Color brand/ primary colors
Secondary colors
C6007E
F2D0FA
F4EAEA
404040
Grey
Aa
VERDANA
italic
VERDANA
bold
Aa
Verdana
Aa
VERDANA
regular
Targettings
Goals
▸ Make a difference with low budget
▸ Be creative and different
Insights
▸ She is creative
▸ She is interested in DIY and
want to share her creations.
▸ She is looking for creative
project to express herself.
Personnality
▸ She has a strong personnality
and wants her interior reflect it.
▸ She thinks mass design kills design.
▸ She is motivated, creative and loves
creatives challenges.
Name: Lisa
Age: 26 years old
Status: Married
Occupation: Graphic designer freelancer
Persona 2: The creative individualist
Empathy map
Think
▸ I want an interior that reflect me
▸ I don’t want the same furniture as everyone else
Do
▸ follows instagram and pinterest DIY accounts and have one too.
▸ buys basic and low cost furnitures
Feel
▸ frustration with standardized design
▸ proud to be different
Say
▸ I will make this Ikea piece unique
▸ every object must reflect his owner
Pain point
▸ Needs to be renewed
▸ Limited budget
Dual instructions
Standard IKEA assembly guidance combined with hack-specific modifications
Community tips
Real insights from users who’ve already completed the hack, highlighting pitfalls to avoid and pro tips for better results.
Extended Ecosystem
Beyond individual hacks, the platform offers a complete support system:
Online shop
Direct access to verified materials and tools specifically tested for IKEA furniture customization
Smart FAQ
Furniture-specific search functionality to quickly find answers tailored to each IKEA piece
Trend insights
Editorial content decoding current interior design trends and how to adapt them through IKEA hacks
The Impact
Hack It transforms furniture customization from an intimidating challenge into an accessible, guided experience, empowering users of all skill levels to create unique pieces that reflect their personal style.
Celine Amiel
Celine Amiel, 2025
Celine Amiel
Celine Amiel, 2025
Celine Amiel
Celine Amiel, 2025