Just design

Medley of several logos, invitation, menus…

Not every project comes with a long brief and a big budget. Some of the most creative work happens in the smaller ones: a wedding invitation suite, a bar mitzvah save the date, a logo and business card for a local business, a set of stickers or branded goodies.
This section brings together that kind of work. Projects that are modest in scope but never in care. Each one is an exercise in making something feel considered, personal, and right for the person it was made for.
Lor and Shlomo

Wedding suite
Second marriages have a different feel. There is less fuss, more intention. Lor and Shlomo knew exactly what they wanted: clean, mature, and chic, with just a touch of something unexpected.
I started by designing a monogram from their initials L and S, deliberately reminiscent of the YSL logo, a quiet nod to fashion and elegance that runs through every piece in the suite. Set against botanical illustrations in dusty blue and gold, the result is romantic without being overdone.
The suite covers the full event: the chuppah invitation, the Shabbat Hatan invitation, table menus and table numbers. Each piece carries the same restrained aesthetic, letting that small signature detail do the talking.
Hana & Tali

Batmizvah suite
Twin sisters, one universe. Hana and Talis wanted their bat mitzvah to feel luxurious, feminine, and a little unexpected. The reference was clear from the start: the iconic toile de Jouy print, in the exact shade of pink Christian Dior made his own.
The challenge was to take that very high-end visual language and make it work for a bat mitzvah, without losing any of its elegance. The tiger and jungle motifs from the toile carry through every piece: the invitation, stickers, an A5 double-sided booklet, and a challah cover for Shabbat, where "Shabbat Shalom" sits in Hebrew at the centre of the illustration.
A project about borrowing from the world of luxury and making it entirely personal.




Batmizvah suite
Twin sisters, one universe. Hana and Talis wanted their bat mitzvah to feel luxurious, feminine, and a little unexpected. The reference was clear from the start: the iconic toile de Jouy print, in the exact shade of pink Christian Dior made his own.
The challenge was to take that very high-end visual language and make it work for a bat mitzvah, without losing any of its elegance. The tiger and jungle motifs from the toile carry through every piece: the invitation, stickers, an A5 double-sided booklet, and a challah cover for Shabbat, where "Shabbat Shalom" sits in Hebrew at the centre of the illustration.
A project about borrowing from the world of luxury and making it entirely personal.
Atelier Floral


A flower boutique needs a logo that feels as considered as the arrangements inside. For Atelier Floral, the brief was simple: clean, authentic, and professional, with a sense of craft and artistry.
The logo centres on a stylised flower motif, geometric enough to feel refined, organic enough to feel alive. Set within a clean rectangular frame with an elegant green, it reads as both timeless and artisanal. The bilingual card, French on one side, Hebrew on the other, reflects the boutique's local roots.
From there the identity extends naturally: a kraft tag tied to a bouquet with twine, and a wrapping paper where the flower motif repeats in gold on deep green. The same element, three different surfaces, one coherent world.
Naomi
Let's dance batmizvah


Naomi
The theme said it all: Let's Dance. Naomi wanted a bat mitzvah that felt like a proper night out, all disco energy, pink and purple, dance floor lights and movement.
The starting point was the monogram. Two N's for Naomi, but not mirrored identically: the second N is deliberately more fluid and dancing, a typographic gesture that captures the spirit of the whole event. Set against a shimmering mosaic background, it immediately sets the mood.
For the invitation layout, I used a liquid glass cartouche, inspired by Apple's latest iOS aesthetic, a modern touch that feels fresh and current without competing with the disco atmosphere behind it.
The monogram then carries through onto the goodies: a deep purple water bottle where the NN stands quietly elegant, and custom flip flops printed with the full disco pattern and "Let's Dance" on the sole. Something guests actually take home and use.

Let's dance batmizvah

The theme said it all: Let's Dance. Naomi wanted a bat mitzvah that felt like a proper night out, all disco energy, pink and purple, dance floor lights and movement.
The starting point was the monogram. Two N's for Naomi, but not mirrored identically: the second N is deliberately more fluid and dancing, a typographic gesture that captures the spirit of the whole event. Set against a shimmering mosaic background, it immediately sets the mood.
For the invitation layout, I used a liquid glass cartouche, inspired by Apple's latest iOS aesthetic, a modern touch that feels fresh and current without competing with the disco atmosphere behind it.
The monogram then carries through onto the goodies: a deep purple water bottle where the NN stands quietly elegant, and custom flip flops printed with the full disco pattern and "Let's Dance" on the sole. Something guests actually take home and use.
Naomi
Let's dance batmizvah


The theme said it all: Let's Dance. Naomi wanted a bat mitzvah that felt like a proper night out, all disco energy, pink and purple, dance floor lights and movement.
The starting point was the monogram. Two N's for Naomi, but not mirrored identically: the second N is deliberately more fluid and dancing, a typographic gesture that captures the spirit of the whole event. Set against a shimmering mosaic background, it immediately sets the mood.
For the invitation layout, I used a liquid glass cartouche, inspired by Apple's latest iOS aesthetic, a modern touch that feels fresh and current without competing with the disco atmosphere behind it.
The monogram then carries through onto the goodies: a deep purple water bottle where the NN stands quietly elegant, and custom flip flops printed with the full disco pattern and "Let's Dance" on the sole. Something guests actually take home and use.