Chez Eugène is a six-suite boutique hotel nestled in the Negev desert, in Mitzpe Ramon, Israel.
The project carries a deeply personal story. Three partners came together with a dream and a tribute. The hotel bears the name of one partner's father, Eugène, a man with a profound love for Israel. He chose Mitzpe Ramon for a reason: the vast, silent landscapes of the Negev reminded him of the Algerian desert where he grew up. A land of memory, of roots.
From the start, the concept was clear: a pause in the desert. A place to find yourself again, where silence drowns out the noise of everyday life.
That feeling shaped every design decision. I chose a light, fluid typography then refined it, extending certain letters to give it a sense of breath and stillness. The parentheses appeared almost naturally, as if to protect that moment. To hold it gently, like something precious.
A project about roots, memory, serenity and coming home to yourself.
Typography and palette color
GeosansLight
Aa
Crafted in metal.
The logo brought to life in wrought iron a permanent mark on the hotel's facade.
Stitched in silence
The logo embroidered in soft grey on white linen understated elegance in every detail.
A complete identity.
Business card, lunch menu, advertisement, the brand system deployed across every touchpoint.
Do not disturb, Chez Eugene style.
A door hanger that turns a hotel convention into a branded moment.
The label as a canvas.
A custom wine label for a Cabernet Syrah the deconstructed pattern reinterpreted for the bottle.
Typography on every surface.
The typographic pattern printed on paper napkins brand presence in the smallest details.
Evening menu, lunch menu, wine list.
Three formats, one coherent identity the pattern and colors carried consistently across every table touchpoint.
The desert as a frame.
Elongated photography formats echoing the Negev's sweeping panoramas, a visual language that extends the feeling of the landscape into every ad.
Contact card
Laundry bag
